When it comes to websites, real beauty is not on the inside. If your homepage is dated, you don’t have the youthful glow of online video, and your HTML is showing (oh my!) then it sends a negative message to your website visitors. Palomar Medical knew this and recognized that their own website needed a facelift. One of the world’s leading cosmetic laser companies, Palomar develops and sells a few big name products in non-invasive cosmetic procedures such as SlimLipo which has been getting a lot of buzz lately as a top aesthetic trend for body shaping.
Their new website reflects the modern, leading organization that Palomar has become. From the sleek rotating flash on the homepage to the online video on each treatment page, the website exudes state of the art technology and sophisticated elegance at the same time. Palomar’s new website includes many enhanced features including a global web architecture, treatment and products feature areas, an events calendar with online registration, a full resource library, and a personalized portal for customers that enables them to access key clinical and practice support content.
Kayla Scally, Webmaster at Palomar Medical Technologies explained that “there are few things more important to a website than ‘usability’. Palomar has worked strongly with Boston Interactive to build an attractive, professional – and most of all – customer-friendly website that will improve our visitor’s experience. Our focus was on creating a clear, simple solution for our customers; and as such, we expect to see a generous increase of interest in our products and a stronger global awareness of the Palomar brand.”
For more information on the project, check out the Porfolio or the Press Release.
