The results are in! After a month of online voting and a grand finale at the 10th Anniversary Event last Thursday September 24th at the Liberty Hotel, we are thrilled to announce the winning design for our BI Gives Back contest (drum roll please…)
Design #2 created by Daniel Beadle! It was a very close call between all three designs, but the in-person voting at the event showed that Design #2 was a favorite among the guests which included Boston Interactive’s clients, business partners, current and past employees, and the Save the Harbor / Save the Bay members.
We unveiled the winning design at the Liberty Hotel during Boston Interactive’s 10 year anniversary party last Thursday. The winner was decided by allowing the public to vote for their favorite design both online and at in person at the party. “I think I saw Bruce Berman (Director of Strategy and Communication for Save the Harbor / Save the Bay) eyeing this design so we are glad that both the client and the voters favored the same design” said Jim Keller, VP of Interactive Services at Boston Interactive. Every person at the event had a great time and everyone from Save the Harbor / Save the Bay was absolutely thrilled with the design that was chosen.
Save the Harbor / Save the Bay is a Massachusetts based nonprofit that has set out to restore and protect the harbor and bay so that Bostonians and visitors alike can enjoy the fun and benefits that our great coastline has to offer.
Here is what people had to say about the winning design:
“Love the beauty of the harbor scene. Reflects the expanse – leads you out into the harbor. Islands are like stepping stones, make you want to see what lies beyond. Very pleasing and clear to navigate. Timeless”
“This is much more visually appealing and easier on the eyes (not as much complexity). I’d find a way, though, to include the cute picture of the kid with the crab somewhere on this page! I like the subject tabs at the top a lot.”
“Design #1 seems too focused on youth; at first glance it looks like a website for a cruise line or resort. The deep blues and beautiful photograph pop in design #2, focusing the visitor on the purpose of the website in an aesthetically pleasing way. Design #3 is too clean-cut and plain; it also looks like a website for a resort.”
“The second one is more focused, calming, and shows me the reason we should save the harbor. The others have so much going on, I don’t know what to click first.”
“Nice, clean look, navigation and call to action areas obvious, overall look/feel rich and welcoming.”
“At first glance, it seems like Design #1 is the most appealing – but I realized this is because it’s familiar, and comfortable. I like it, but think that such a serious issue deserves to stand apart a bit and have the ‘legitimacy’ of the sleek and formal Design #2.”
“All are quite good, but I kept coming back to number two. The darker blue ‘underwater’ effect with light from above really tied the sections together nicely, while the sections were clearly distinct and yet eye-catching themselves.”
What do you think?
