I am pleased to announce that Boston Interactive has been named a Top Agency by BtoB Magazine. Each year, BtoB Magazine honors top business-to-business agencies from around the country in its Top Agencies Special Report. Qualifying honorees for 2010 were required to offer full-service interactive marketing communication services and were judged on exceptional work performed in 2009, percentage of revenue derived from business-to-business work, client wins, and demonstrated growth.
So you have decided that online video is right for you…now what? Well, you came to the right place. Once you have decided that using video to enhance your website is the right move you must then decide where to host your videos. In this post I will discuss your options as far as where to host your videos and simple ways to integrate them with the rest of your website. Let’s explore a few of the most popular video hosting services.
As I embarked on my first (and hopefully not my last) SXSW Interactive conference I knew that I would be surrounded by techno geeks from all over the country. Don’t be offended, I mean that in the most loving way possible and I count myself among them. It seemed in a way that I was headed for “nerd spring break”. It wasn’t until I arrived in my first session that I noticed something. Among the voices of the well-qualified and sometimes celebrity panel speakers was a near constant ticking and tapping sound. Had a family of woodpeckers converged to the Austin Convention Center to attend “Web Fonts: The Time Has Come”?
Location-based social networking is a trend that we’ve seen steadily growing for a while, but seems to have really taken off for businesses just recently. Location-based social networking (LBSN) connects users’ offline activities to the digital world, generally by enabling users to “check-in” at different locations, although each one works differently. This facilitates social interactions, offline get togethers, and recommendations about places, brands, and products. Over just the last few weeks, location-based social networks have created some incredible opportunities for both consumer brands and non-profits. Getting excited yet?
For companies that need to collect data on their consumers, the most efficient way of conducting market research is often through online surveys due to their low cost and time-sensitive nature. There are a number of ways to do this including soliciting survey responses through e-mail like New England Coffee, printing URLs and codes on receipts in-store like Old Navy, using a third-party service like e-miles, or simply prompting site visitors to take a quick survey. One of the best examples I’ve seen of the latter is a recent effort by Hulu.
The Center for Financial Inclusion at ACCION International, a Massachusetts-based nonprofit organization, is raising the bar when it comes to nonprofit web design with the launch of a new website for The Smart Campaign www.smartcampaign.org. The Campaign is devoted to uniting microfinance leaders around the world in an effort to strengthen the industry and to learn how to better serve clients.
Boston Interactive is a Boston web design, development, and marketing firm focused on delivering effective web-based business solutions that deliver a positive impact for your business.
We're obsessed with the continuously evolving interactive industry and the latest web marketing trends. By sharing our observations, we hope to inspire big ideas that enhance the interactive experience for friends, colleagues, and clients alike.
