Entries from January 2010

If you’ve been to an airport or taken a train in the past few months, you’ve likely noticed the increasing popularity of the e-reader. The Kindle was Amazon.com’s best selling product across all categories this holiday season, dozens of so-called “Kindle cousins” took CES by storm earlier this month, and this week Apple unveiled its long-awaited iPad, leaving many organizations wondering whether content for these devices should be a part of their digital marketing and communications strategies. Read On

When it comes to websites, real beauty is not on the inside.  If your homepage is dated, you don’t have the youthful glow of online video, and your HTML is showing (oh my!) then it sends a negative message to your website visitors. Palomar Medical knew this and recognized that their own website needed a facelift.  One of the world’s leading cosmetic laser companies, Palomar develops and sells a few big name products in non-invasive cosmetic procedures such as SlimLipo which has been getting a lot of buzz lately as a top aesthetic trend for body shaping. Read On

Starting a website redesign can be quite an undertaking.  At my interactive agency, we like to think of building a website like building a house.  You need architects, general contractors, and interior designers.  If building a site is analogous to building a house, then let’s think of a redesign as moving your house.  You’re going to need to get some things in order before the movers come. Read On

Although the recovery process after Haiti’s 7.0 earthquake last Tuesday is going to be slow and difficult, I have found hope in the ways that new media and technology is being used to spread awareness, information, and support.

After a bit of investigation, I’ve put together a quick list of some interesting interactive channels that are being used very well to facilitate communication, donations, and support.

Read On

Inevitably, you are going to come to a point where you need to make a decision about how to grow your website or online communications efforts. Do you buy an off-the-shelf product or build a custom solution for content management, member management or an online community? There are a lot of options out there from Software as a Service (SaaS) models to open source tools. Read On