Entries from November 2009

Last week, I attended the MITX Awards, and while the awards ceremony was very well done – great presenters, finalists and overall event production – what really stood out to me was the collaboration that made several companies and organizations standout this year: ASPCA, Dunkin Donuts and ZipCar.  It was clear that their success was not due to any single person or any one agency, instead it was a combination of agencies and people that made these brands, sites and campaigns noticeable. Read On

With Facebook Pages, organizations have a way to interact with their audience on a much deeper level than other traditional (and non-traditional) forms of media.  For cause-based organizations, the need for a Facebook Page should be a no-brainer.  I mean, think about it: What fuels your mission? It’s your members, supporters, users who are the backbone of your organization and who support you both fundamentally and financially.  Read On

So you have your brand spanking new website all polished and ready for the world to see. All done, right?  Contrary to what you may think, launching your website doesn’t start when the new site goes live.  Your launch should really be a meticulously planned event that works to boost the buzz about your company and the new and exciting things you’re doing!  Here is a list of a few ways to announce your launch and get the most out of the unveiling of your new website (and if you’ve got some more idea’s feel free to share!): Read On

Without question the title of your page is the single most important factor to consider when optimizing your web page for the search engines. This is because most search engines and directories place a high level of importance on keywords that are found within your title. The title is also what the search engines usually use for the title of your listing in the search results.  Below are five tips to choosing the best possible titles for your pages. Read On