Entries from October 2009

When building a website you cannot simply hand it off to a design company and say “here, I want a new website with flash, lots of pictures, and I want it to be interactive.”  It is not a set and forget situation.  Designing a new website requires constant contact with key decision makers to make sure things like visual design and text placement align with the organizations vision.  Below I have put together a list of some of the things you can do to make both your web designers and your own lives easier. Read On

MITX (The Massachusetts Innovation and Technology Exchange) named three of Boston Interactive‘s website projects as finalists in the highly-respected interactive awards competition.

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I woke up on Monday to a nice little surprise — an invitation to Google Wave, the new online communication tool that Google is developing. It’s currently in private beta, meaning that they’re giving access to a select few people who signed up a few months ago when the project was first unveiled. I remember watching the video they put out in May explaining what this thing was, and really geeking out about the possibilities. Now that I’ve seen it in real-time, I’m not entirely sure how I feel about it.

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Organic Carrot and Coriander or Tomato Soup with Garden Vegetables?  It’s hard to decide among all the delicious options that Kettle Cuisine has to offer… This fall, in conjunction with expanding their foodservice and retail product offerings, Kettle Cuisine unveiled a new logo, product packaging and website that more clearly communicate the company’s commitment to clean and simple ingredients and their dedication to traditional and timeless cooking techniques. Read On

Content is King.  Without original, meaningful, and compelling copy and content, your website is likely to fail.  It is important that you be sure you put just as much time into developing your content as you did to developing your website.  You can spend hundreds of thousands of dollars on a website but if you only devote two hours to your content all your efforts will be worthless. 

However, writing for the web is more challenging than writing for any type of print media because the web is a very different medium.  Web text should be built around keywords so that search engines can index the page properly and should also be written in an easy to understand manner.  Below are some things to keep in mind when writing content for the web.
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