Entries from March 2009

What does your company do?  How are you different from your peer group?  Why should your customers or prospects care?  Do your prospects even understand your positioning or have you used language that is abstract enough to allow them to see what they want to see in your offering (or to see nothing at all)?

Read On

I have the honor of serving as the co-chairman of the MITX Tech Awards ’09 event (for the 4th time).   There is no better event in New England for focusing marketplace attention on extremely interesting and promising solutions across a range of technology categories.  The number of award finalists and winners from the past several years that have enjoyed successful IPO’s or extremely favorable acquisitions is incredible Read On

I was recently reminded of the inherent value of a brand name when my son asked me about a curious logo (depending on your age, you may remember a certain amphibian that had gone from prominent to passé, and from there to wholesale obscurity buried in a much larger product portfolio, only to be resuscitated by new owners as an upscale brand).  But why would anyone pay for an established, albeit out of favor brand? Read On

Set up a facebook group
Create a myspace profile
Upload some videos on You Tube

Sara says stop.  Just stop. Social media isn’t just about having a presence in various networks and being there, it’s about listening. And we all know how to listen, right?  I mean, we all played “Simon Says” at school and learned to put our hands down or keep our mouths shut while teachers, adults or friends were speaking.   But did this exercise really teach us how to listen?  Think about this – How often do you find yourself thinking about what to say next in a conversation?  Or do you jump to give advice?  How often do you reflect back what you hear?  Read On