
Your technology is revolutionary. It seeks to redefine your market sector. But your website focuses on value.
Your product allows you to address extremely complex issues, but your case studies and messaging speak to very simple solutions, potentially making your product appear to be nothing more than a mere complex, expensive alternative.
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Last week, the Boston Interactive team attended the 6th annual Flutie Bowl at Lucky Strikes (in Jillian’s) down on Landsdowne Street. Hosted by the Doug Flutie Jr. Foundation for Autism, the event raises money for autism awareness with tons of fun activities including bowling, mini-concert put on by the Flutie Brothers band, and a silent auction. Read On