With Halloween drawing near, I can’t help but think of the various tricks that people play this time of year. For those of us in marketing, we should learn from the consequences of others’ tricks; and no, we’re not talking about office pranks. Those who trick search engines to get higher search engine rankings are doing harm to their company’s image and credibility. Search engines should be rewarded with treats not tricks to ensure a truthful rank. Read On
Entries from October 2008
Trick or Treat: Search Engines Won’t Be Fooled
It’s the Little Things
It seems as if the world is moving faster and faster with technology becoming the driving force in our lives. Sometimes it can be quite overwhelming just trying to figure out how these changes affect you. That’s why I’m always happy to find simple things that make a real difference in my life. They may not be the trendiest or sexiest tools, but they solve a real problem for the ordinary person. That’s why I’m a big fan of GOOG 411. Read On
Podcasts: Worth a Click of Your Mouse?
Getting Your Message Across: Podcasting is a way to get your message across by bringing focus to your product/service and building traffic at the same time.
Many podcasts are free. Some companies are turning to podcasts to save the costs of CD burning and distribution. Podcast costs are minimal (in basic form, free software and a good quality microphone) and because of their nature, distributing recorded conferences, political commentary, or publishing business articles is a more cost efficient means of sending material.
Presidential Candidate Websites Go Head-to-Head
I recieved a very interesting e-mail in my inbox this morning from the Web Marketers Association. In their monthly newsletter, they had announced that the same judges who reviewed submissions for this years WebAwards also held a judging to compare the two presidential candidates websites. Here is an exerpt from the email: Read On
Talk to your users!
I am continually amazed at how valuable user testing can be.
I am also amazed at how hard it can be to convince people to take the time to do it. The benefits far, far outweigh the costs.
We just wrapped up a round of user testing for an intranet site we’re working on. We spoke with eight employees of our client, using a set of about 20 paper print-outs of wireframes. Read On
