Entries from September 2008

In our experience, one of the principle challenges that companies face with regard to their web initiatives is determining how to feature content on their homepages.  While this seems like a somewhat obvious topic at a glance, more companies that none are getting it wrong by misunderstanding how their users experience their company through the homepage, the first impression to your clients.  To clarify this challenge, I would like to share with all of you what I call the Visibility Index. Read On

I sometimes run into the situation, specifically among my peers that are not in the interactive/marketing sphere, of having to explain that “online marketing” does not equate to banner ads.  To us marketers, online marketing is obviously quite a dynamic term that includes website strategy, internet promotion, social media strategy, search engine optimization & marketing and yes, banner ads too. Read On

Just as one standard is set, another competitor races to replace it. Google’s recenlty launched web browser, Chrome, has captured the attention of tech blogosphere.  A blog search through Google using the keyword “google chrome” yields about 195,725 responses, an astonishing number for such a new topic (the browser officially launched the beta version on Tuesday September 2).  The bloggers certainly have plenty to talk (and write) about.

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