When considering advertising online, PPC (pay-per-click) ads almost always come into consideration. The trackable clicks, the accessible ROI, the detailed keyword metrics – it’s a much better system than ad banner, which are very 2001. So, once you figure out the keywords you’ll be targeting, and your budget, your all set, right? Just set up a Google AdWords or Yahoo! Sponsored Search account and away you go? No, not quite yet.
It’s a darn good thing Apple decided to pull the ‘I Am Rich’ application from its famed iPhone Application Store. I might have been tempted to purchase the $999.99 application (the most expensive price allowed by Apple) in order to fool all my friends into thinking I’m rich.
When a site is being designed, the main navigation is usually placed at the top of the website’s home page. And why shouldn’t it? That’s the first place where visitors look. It’s where you want to give them access to your interiors pages, so they can learn more about your company’s products or services. Read On
On August 11, 2008 Gmail went down for a number of hours in the afternoon. Users were stranded with a 502 error screen (temporary error – wish I could use that one when I get pulled over by a Statey). The world stopped.
With only 1 day left until the Beijing Olympic Games, the media world is gearing up for the Olympics frenzy. I recently read about the official Olympics website’s effort at creating its own social environment through a microsite called My Olympic Story. Read On
One of the worst assumptions a company can make about their website is: “The site is up, whew, glad we have that done!” This idea stands in stark contrast to best web practices and most web savvy business people know it.
Boston Interactive is a Boston web design, development, and marketing firm focused on delivering effective web-based business solutions that deliver a positive impact for your business.
We're obsessed with the continuously evolving interactive industry and the latest web marketing trends. By sharing our observations, we hope to inspire big ideas that enhance the interactive experience for friends, colleagues, and clients alike.
