When was the last time you brought a significant other shopping to help pick out furniture? Perhaps you sent a friend a picture from a dressing room via text to get a second opinion or asked a co-worker for book recommendations before stopping by Borders. If you’re like most of us, you do this all the time. Many of us rely on the recommendations and opinions of our friends when making purchasing decisions, so it’s only natural to add social elements to e-commerce as well. While many sites have featured product reviews and “send to a friend” buttons for years, Visa, Amazon, and Facebook have recently raised the bar and introduced some exciting new features to the online shopping experience.
Entries Tagged 'Social Media'
Social is the New Black: The Next Generation of E-commerce
Social Media ROI— Yes, It’s Real
Does this situation sound familiar? You’re a marketer, you believe in the power of social media, you’re convinced that it’s a must for you organization, but when management asks, “What’s the ROI?” you find it difficult to provide a concrete answer. For years, experts have debated the ROI of social media and despite all of the measurement techniques and tools available online, it’s still difficult to measure accurately. Lately, however, I’ve noticed a few signs that point to proven ROI on social media, when it’s done well, the first of which is a new report by Forrester.
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Internet Famous in 6 Steps
So you want to become famous, huh? Well, thanks to YouTube it’s easier than ever for both individuals and companies to garner wide-spread attention and major revenue through online video. The YouTube sensation “David after the Dentist” received 3 million views in 4 days and has 63 million views to date. The family has begun selling “DAD” merchandise and has appeared on several TV and radio shows.
BI in Pictures
At BI, we’re big fans of Flickr, the photo-sharing website from Yahoo. We’ve been using Flickr for a while to share images of our work, but recently we’ve decided to have some more fun with things and share with you some pictures from our 10th Anniversary party, SXSW, and more.
You can check out our Flickr page at www.flickr.com/photos/bostoninteractive. Keep checking back for pictures from our recent Team Game Day and yesterday’s photoshoot with our new team members, including our new fire hoola-hooping developer, Kristina.
Information Overload: The Future of the News Industry
Over the past two years The Tribune filed bankruptcy, Gannet cut 3,000 jobs, and the Washington Post announced “major changes underway.” With all these changes, will newspapers (either print or online) still be around in ten years or will we get all of our news from social media, blogs, and sites like wikipedia?
Everything in Moderation: Part 3
How Often Should Your Organization Tweet?
Twitter has proven to be a useful tools for businesses, when used effectively. But using Twitter effectively often requires walking a fine line between updating often enough to keep content fresh and interesting and, well… spamming. For the final post of our Everything in Moderation Series we’ll explore Twitter updates? How much is necessary to stay in touch with your audience and how much is just too much?
