Entries Tagged 'website launch'

It’s hard to believe that it’s already mid-August. The summer has been flying by at Boston Interactive, as we’ve been busy launching about a dozen websites over the last few months. Here’s a recap of what we’ve been up to.

Rockland Trust

www.rocklandtrust.com
Rockland Trust, a sole bank subsidiary of independent Bank Corp. (NASDAQ: INDB) has been in business for over 100 years and is the largest publicly traded bank headquartered in Massachusetts, with over $4.5 billion in assets. Boston Interactive created a new website for Rockland Trust that conveys both the bank’s financial strength and its commitment to personal relationships with its customers and communities. The new site is easy to use and offers intuitive navigation, reinforcing Rockland Trust’s customer-focused mission. 

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The Center for Financial Inclusion at ACCION International, a Massachusetts-based nonprofit organization, is raising the bar when it comes to nonprofit web design with the launch of a new website for The Smart Campaign www.smartcampaign.org.  The Campaign is devoted to uniting microfinance leaders around the world in an effort to strengthen the industry and to learn how to better serve clients.

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The Gentle Giant Moving Company has completed yet another smooth, stress-free move to a brand new, expertly architected and beautifully decorated custom home- its new website. Gentle Giant partnered with Boston Interactive to completely redesign its website in order to further its goal of making every move as stress-free as possible. To do this, we designed the new site, incorporating interactive features to make moving easier, such as e-cards to send to friends and family telling them your new address, a “Pack Like a Pro” video series, moving checklist, and a tool allowing users to request a free estimate. Can you feel the weights being lifted off your shoulders?

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The Greater Boston area is home to many of the world’s biggest names in footwear, Reebok, Puma, Stride Rite, Payless, Sperry, and Keds to name a few. And when people working in the footwear industry are in need of counseling, financial assistance, scholarships, or other community resources, they turn to the Two Ten Footwear Foundation. The Foundation originally teamed up with Boston Interactive to redesign its website in early 2008. The redesign was a great success, so afterward, Two Ten continued its relationship with BI and we gave it a new look for the 2010 season.

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When it comes to websites, real beauty is not on the inside.  If your homepage is dated, you don’t have the youthful glow of online video, and your HTML is showing (oh my!) then it sends a negative message to your website visitors. Palomar Medical knew this and recognized that their own website needed a facelift.  One of the world’s leading cosmetic laser companies, Palomar develops and sells a few big name products in non-invasive cosmetic procedures such as SlimLipo which has been getting a lot of buzz lately as a top aesthetic trend for body shaping. Read On

Starting a website redesign can be quite an undertaking.  At my interactive agency, we like to think of building a website like building a house.  You need architects, general contractors, and interior designers.  If building a site is analogous to building a house, then let’s think of a redesign as moving your house.  You’re going to need to get some things in order before the movers come. Read On