Entries Tagged 'Online Campaigns'

At Boston Interactive, we view websites as living, breathing, evolving things. They need to be consistently updated, maintained, and refreshed in order to be effective. One way to regularly make sure that your website is operating optimally is through A/B testing.  However, to continually improve your website and better serve your customers you can never go wrong with A/B testing, a form of research that allows you to test different copy and design elements on your website and determine which are most effective.

What is A/B Testing? 

A/B testing involves deploying multiple versions of a website or e-mail and measuring how each performs in order to determine which design or copy elements are most successful. It is important in A/B testing that variables are isolated, so that you can identify exactly which factors are making the test more or less successful.  The tests are generally preformed on a live website rather than in a controlled environment and usually without the user’s knowledge. Read On

Websites are like offices in the summertime. They slow down. Between the vacations of co-workers, customers, clients, vendors, Congress, and constituents, making things happen can become difficult. The same is true for your website. Most websites experience significant reductions in traffic between May and August, with the exceptions of certain industries of course, such as travel and tourism. There are, however, a few ways that online marketers can use the summer slowdown effectively. Read On

Why Presenting Your Call to Action is Like Asking for an Airline Upgrade

You’ve been in this situation before. Your flight is delayed and you’re now scheduled to arrive at your layover destination 4 minutes before your next plane is supposed to take off. To make matters worse you’re seated toward the back of a large plane and it’s going to take you an extra 20 minutes to get off the aircraft.

This happened to me a few weeks ago and while it wasn’t the first time I’d been in this situation, it was the first time that I asked a special favor of the airline- to move me to a seat closer to the front of the plane so that I could get off more quickly. After a patient 45 minutes in line, I made this request to the woman working at the gate and she exclaimed, “that’s the easiest thing I’ve been asked all day, I’ll put you in first class!” Lately, I’ve been finding that often times, it’s amazing what you get when you just ask. Now, I know what you’re thinking- how does this relate to my website? Read On

How Often Should Your Organization Tweet?

Twitter has proven to be a useful tools for businesses, when used effectively. But using Twitter effectively often requires walking a fine line between updating often enough to keep content fresh and interesting and, well… spamming. For the final post of our Everything in Moderation Series we’ll explore Twitter updates? How much is necessary to stay in touch with your audience and how much is just too much?

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Your Guide to Blog Post Frequency

Blogging is a valuable way to communicate with your key audiences on a day-to-day basis about current issues, ideas, and company news. In today’s fast-paced world we don’t always have time to draft formal announcements when news breaks, we need to communicate in real-time and be accessible at all times. And blogging allows us to do this. But blogging can also require a tremendous amount of time and effort. How frequently should your organization be blogging? How much is necessary, and at what point does it become too much?

For the second installment of our Everything in Moderation post we’ll be discussing blog post frequency. If you have not read part one (e-mail frequency), click here.

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Ideas For Businesses, In Honor of Earth Day 2010

Happy Earth Day everyone. At Boston Interactive, we’re proud to work in an industry that helps companies to create a cleaner environment by utilizing online tools to use less paper. Many companies have also found that by “going green” they save green as well, by eliminate printing and mail costs. In the spirit of Earth Day 2010, we thought we’d share a few ways companies are going (and saving) green, by reducing their paper consumption.

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