At Boston Interactive, we view websites as living, breathing, evolving things. They need to be consistently updated, maintained, and refreshed in order to be effective. One way to regularly make sure that your website is operating optimally is through A/B testing. However, to continually improve your website and better serve your customers you can never go wrong with A/B testing, a form of research that allows you to test different copy and design elements on your website and determine which are most effective.
What is A/B Testing?
A/B testing involves deploying multiple versions of a website or e-mail and measuring how each performs in order to determine which design or copy elements are most successful. It is important in A/B testing that variables are isolated, so that you can identify exactly which factors are making the test more or less successful. The tests are generally preformed on a live website rather than in a controlled environment and usually without the user’s knowledge. Read On
Starting a website redesign can be quite an undertaking. At my interactive agency, we like to think of building a website like building a house. You need architects, general contractors, and interior designers. If building a site is analogous to building a house, then let’s think of a redesign as moving your house. You’re going to need to get some things in order before the movers come. Read On
It’s funny how little our job titles actually say about what we do. Titles like “Marketing Specialist” or “Visual Designer” only give us a glimpse into our daily activities and core set of responsibilities. Perhaps the most difficult job title to explain here at BI is the “User Experience Architect”. Read On
I am continually amazed at how valuable user testing can be.
I am also amazed at how hard it can be to convince people to take the time to do it. The benefits far, far outweigh the costs.
We just wrapped up a round of user testing for an intranet site we’re working on. We spoke with eight employees of our client, using a set of about 20 paper print-outs of wireframes. Read On
