Entries Tagged 'SEO'

When was the last time you brought a significant other shopping to help pick out furniture? Perhaps you sent a friend a picture from a dressing room via text to get a second opinion or asked a co-worker for book recommendations before stopping by Borders. If you’re like most of us, you do this all the time. Many of us rely on the recommendations and opinions of our friends when making purchasing decisions, so it’s only natural to add social elements to e-commerce as well. While many sites have featured product reviews and “send to a friend” buttons for years, Visa, Amazon, and Facebook have recently raised the bar and introduced some exciting new features to the online shopping experience.

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In a perfect world your organization or product has a relatively short name and www.yourcompanyorproduct.com is always available, right? Unfortunately things don’t always work out that way, so its important to choose memorable alternative URLs when the ideal domain name is taken. Choosing a memorable URL is of utmost importance. You want users to go directly to your site when they’re looking for you, because you can be sure that if they go to Google, your competitors are running ads on your name or scheming to get ahead of your organization in organic search rankings. Choosing a memorable URL is one of the simplest, yet most important steps to attracting website visitors.

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While doing my morning blog reading I came across a great list of “101 Five-Minute Fixes to Incrementally Improve Your Web Site” from the great people over at Inside CRM.  I realize that 101 tips is a lot of information, so I have summarized 10 big ideas and made the whole thing a little easier to digest. Read On

Without question the title of your page is the single most important factor to consider when optimizing your web page for the search engines. This is because most search engines and directories place a high level of importance on keywords that are found within your title. The title is also what the search engines usually use for the title of your listing in the search results.  Below are five tips to choosing the best possible titles for your pages. Read On

In all fairness, it tells you that you don’t stink too.

If you don’t know already Google has a new item in their Analytics called Benchmarking.

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When keyword phrases are entered into a query, a search engine searches its database of information to see what information matches that keyword phrase. As it searches its database for these keyword phrases, it filters the results according to its own algorithm and other factors so it only displays what its algorithm has calculated to be relevant. Read On