Entries Tagged 'Uncategorized'
Over the past several months, Boston Interactive‘s Founder & CEO, Chuck Murphy has been invited to speak at a variety of exciting events on topics including web analytics, website personalization, and wellness portals. Because we’ve been getting such great feedback , I’ve added Chuck’s presentations to SlideShare, so that those of you who didn’t make it to the conferences can check them out.
From the New England Society for Health Care Communications Conference, May 24-26 in Stowe, VT:
So far in 2010, we’ve welcomed 4 new members to the Boston Interactive team and been named one of the fastest-growing companies in Massachusetts by the Boston Business Journal. In order to support our continued growth, we plan to add an Web Designer, Web Developer, Information Architect, and Web Master to our team. If you or someone you know is interested in working with us, please view the complete job descriptions, and learn how to apply on our careers page.
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At Boston Interactive, we had an incredible response to the feature article in our May e-newsletter, 5 Ways the iPad is Changing Business, which we sent out just a few days ago. Apple’s newest device is clearly making some waves, so we thought it would be a good idea to share the cliff notes here for those who missed it:
Since Apple unveiled the iPad this past January, debate has loomed over its usefulness and potential. But in the two months since the iPad’s release, it’s become clear that while its features aren’t necessarily revolutionary, the combination of its size and functionality is. By combining the features of a smart phone and a computer into an easily portable touch screen hybrid, the iPad has opened up a world of new interactive opportunities. Read On
As you may know, the Doug Flutie Jr. Foundation for Autism is a long-time client of Boston Interactive. And Monday former NFL Quarterback, Doug Flutie himself stopped by our office to say hello. Read On
Location-based social networking is a trend that we’ve seen steadily growing for a while, but seems to have really taken off for businesses just recently. Location-based social networking (LBSN) connects users’ offline activities to the digital world, generally by enabling users to “check-in” at different locations, although each one works differently. This facilitates social interactions, offline get togethers, and recommendations about places, brands, and products. Over just the last few weeks, location-based social networks have created some incredible opportunities for both consumer brands and non-profits. Getting excited yet?
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Last month many of us were taken back by the unprecedented success of the Red Cross’ Text Haiti campaign. The campaign has raised over $32 million to date for Haitian relief efforts, $4 million of which was raised in the campaign’s first 48 hours. This has left nonprofits from around the globe applauding the campaign and the compassion of so many donors, but also wondering how they can experience increases in donations at even small fractions of this magnitude. B2B and B2C corporations have also been asking whether there is potential for them to succeed in the world of SMS marketing, whether it is for profit or philanthropic efforts. So is there potential in the text message marketing space, where few organizations have found any success, yet one has created one of the quickest and most effective fundraising campaigns of all time?
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