When it comes to websites, real beauty is not on the inside.  If your homepage is dated, you don’t have the youthful glow of online video, and your HTML is showing (oh my!) then it sends a negative message to your website visitors. Palomar Medical knew this and recognized that their own website needed a facelift.  One of the world’s leading cosmetic laser companies, Palomar develops and sells a few big name products in non-invasive cosmetic procedures such as SlimLipo which has been getting a lot of buzz lately as a top aesthetic trend for body shaping. Read On

Although the recovery process after Haiti’s 7.0 earthquake last Tuesday is going to be slow and difficult, I have found hope in the ways that new media and technology is being used to spread awareness, information, and support.

After a bit of investigation, I’ve put together a quick list of some interesting interactive channels that are being used very well to facilitate communication, donations, and support.

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Last year, we gave you the Last Minute Gift Generator – an interactive gift finder for the last person on your list. We had tons of fun creating a way to spread holiday cheer on the web. But this year we decided to take a different approach and do print. I know what you’re thinking… we’re a web agency – why go to the other side?  Well with a bit of ingenuity, we made print interactive.  Check out the making of our holiday card from the first photos to the final product.  Read On

With Facebook Pages, organizations have a way to interact with their audience on a much deeper level than other traditional (and non-traditional) forms of media.  For cause-based organizations, the need for a Facebook Page should be a no-brainer.  I mean, think about it: What fuels your mission? It’s your members, supporters, users who are the backbone of your organization and who support you both fundamentally and financially.  Read On

So you have your brand spanking new website all polished and ready for the world to see. All done, right?  Contrary to what you may think, launching your website doesn’t start when the new site goes live.  Your launch should really be a meticulously planned event that works to boost the buzz about your company and the new and exciting things you’re doing!  Here is a list of a few ways to announce your launch and get the most out of the unveiling of your new website (and if you’ve got some more idea’s feel free to share!): Read On

MITX (The Massachusetts Innovation and Technology Exchange) named three of Boston Interactive‘s website projects as finalists in the highly-respected interactive awards competition.

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