I’m excited to share that Boston Interactive has been named to the Inc. 5000 list for the second time. The Inc. 5000 is a listing of the fastest-growing and most entrepreneurial companies in the United States. This year, we were ranked #44 in the Boston metro area, up over 40 places from last year! Nationally, Boston Interactive placed #1,476 on the 2010 list. Read On
When was the last time you brought a significant other shopping to help pick out furniture? Perhaps you sent a friend a picture from a dressing room via text to get a second opinion or asked a co-worker for book recommendations before stopping by Borders. If you’re like most of us, you do this all the time. Many of us rely on the recommendations and opinions of our friends when making purchasing decisions, so it’s only natural to add social elements to e-commerce as well. While many sites have featured product reviews and “send to a friend” buttons for years, Visa, Amazon, and Facebook have recently raised the bar and introduced some exciting new features to the online shopping experience.
Does this situation sound familiar? You’re a marketer, you believe in the power of social media, you’re convinced that it’s a must for you organization, but when management asks, “What’s the ROI?” you find it difficult to provide a concrete answer. For years, experts have debated the ROI of social media and despite all of the measurement techniques and tools available online, it’s still difficult to measure accurately. Lately, however, I’ve noticed a few signs that point to proven ROI on social media, when it’s done well, the first of which is a new report by Forrester.
Websites are like offices in the summertime. They slow down. Between the vacations of co-workers, customers, clients, vendors, Congress, and constituents, making things happen can become difficult. The same is true for your website. Most websites experience significant reductions in traffic between May and August, with the exceptions of certain industries of course, such as travel and tourism. There are, however, a few ways that online marketers can use the summer slowdown effectively. Read On
At BI, we’re big fans of Flickr, the photo-sharing website from Yahoo. We’ve been using Flickr for a while to share images of our work, but recently we’ve decided to have some more fun with things and share with you some pictures from our 10th Anniversary party, SXSW, and more.
You can check out our Flickr page at www.flickr.com/photos/bostoninteractive. Keep checking back for pictures from our recent Team Game Day and yesterday’s photoshoot with our new team members, including our new fire hoola-hooping developer, Kristina.
You’ve been in this situation before. Your flight is delayed and you’re now scheduled to arrive at your layover destination 4 minutes before your next plane is supposed to take off. To make matters worse you’re seated toward the back of a large plane and it’s going to take you an extra 20 minutes to get off the aircraft.
This happened to me a few weeks ago and while it wasn’t the first time I’d been in this situation, it was the first time that I asked a special favor of the airline- to move me to a seat closer to the front of the plane so that I could get off more quickly. After a patient 45 minutes in line, I made this request to the woman working at the gate and she exclaimed, “that’s the easiest thing I’ve been asked all day, I’ll put you in first class!” Lately, I’ve been finding that often times, it’s amazing what you get when you just ask. Now, I know what you’re thinking- how does this relate to my website? Read On
Boston Interactive is a Boston web design, development, and marketing firm focused on delivering effective web-based business solutions that deliver a positive impact for your business.
We're obsessed with the continuously evolving interactive industry and the latest web marketing trends. By sharing our observations, we hope to inspire big ideas that enhance the interactive experience for friends, colleagues, and clients alike.
