At Boston Interactive, we view websites as living, breathing, evolving things. They need to be consistently updated, maintained, and refreshed in order to be effective. One way to regularly make sure that your website is operating optimally is through A/B testing. However, to continually improve your website and better serve your customers you can never go wrong with A/B testing, a form of research that allows you to test different copy and design elements on your website and determine which are most effective.
What is A/B Testing?
A/B testing involves deploying multiple versions of a website or e-mail and measuring how each performs in order to determine which design or copy elements are most successful. It is important in A/B testing that variables are isolated, so that you can identify exactly which factors are making the test more or less successful. The tests are generally preformed on a live website rather than in a controlled environment and usually without the user’s knowledge. Read On
It’s hard to believe that it’s already mid-August. The summer has been flying by at Boston Interactive, as we’ve been busy launching about a dozen websites over the last few months. Here’s a recap of what we’ve been up to.
Rockland Trust
www.rocklandtrust.com
Rockland Trust, a sole bank subsidiary of independent Bank Corp. (NASDAQ: INDB) has been in business for over 100 years and is the largest publicly traded bank headquartered in Massachusetts, with over $4.5 billion in assets. Boston Interactive created a new website for Rockland Trust that conveys both the bank’s financial strength and its commitment to personal relationships with its customers and communities. The new site is easy to use and offers intuitive navigation, reinforcing Rockland Trust’s customer-focused mission.
The success of a website is largely impacted by the process used to create it. After all, an effective website requires the proper understanding of the audience, competitive analysis, strategy, and architecture in addition to its aesthetic and functional components. One hot trend right now in the world of web design is agile development, which promises a fast, yet effective approach to creating websites.
Agile development, sometimes referred to as “scrum” or “rapid prototyping,” is a development method that allows for the best possible solution within a set time frame. It allows for an evolution of the project through a recurring process of rapid team and user feedback. Essentially what that means is that agile development is a process of continuous review and recommendation by both the client and developers. Read On
So you want to become famous, huh? Well, thanks to YouTube it’s easier than ever for both individuals and companies to garner wide-spread attention and major revenue through online video. The YouTube sensation “David after the Dentist” received 3 million views in 4 days and has 63 million views to date. The family has begun selling “DAD” merchandise and has appeared on several TV and radio shows.
Hulu Plus, Hulu.com’s premium service is now official and it looks like it has some real potential. Hulu.com, as you may know, is a website that allows you to watch selected TV shows and movies free online. It’s similar to Netflix, but has shows from the current season whereas Netflix only has past seasons that have been released on DVD. Previously, you could only watch Hulu on your computer or web enabled television but with the release of Hulu Plus you can now watch Hulu videos on your computer, TV, iPhone, iPad, iPod, Playstation 3, and many other devices. Read On
For virtually every industry there’s a wide library of resources available online to help people stay connected and up-to-date on current news and hot topics. This is especially true in the interactive industry. And while I have a few of my own favorite blogs and sites that I check on a regular basis, I was curious what the rest of the BI team was reading online. So I asked them and put together a list of useful online resources related to design, development and interactive marketing.
Below is a round-up of the Boston Interactive team’s favorite websites, blogs, and aggregators. They are full of tech news, design and development tips, color ideas, social media and blogs. If you recommend any others let us know in the comments. Enjoy! Read On
Boston Interactive is a Boston web design, development, and marketing firm focused on delivering effective web-based business solutions that deliver a positive impact for your business.
We're obsessed with the continuously evolving interactive industry and the latest web marketing trends. By sharing our observations, we hope to inspire big ideas that enhance the interactive experience for friends, colleagues, and clients alike.
