This past Wednesday every state in the US had snow on the ground with the exception of Florida. Boston was hit especially hard as we were blessed with two colliding storms. Needless to say, everything was closed but the business world does not take snow days (unfortunately). Here at Boston Interactive we had the option of coming in (for the brave/crazy) or working from home (for the sane). I chose the work from home option. Everything I do at the office I was able to handle from the comfort of my living room. First I will share some of the tools you can use to work from home and then review some advantages and disadvantages of making the living room your temporary (or permanent) office. Read on
I was talking to a friend of mine the other day who told me there was no way she could live without her laptop. If it were to break or be lost she would have no choice but to go buy a new one immediately, regardless of the cost or her financial situation. I was taken aback by that and started thinking what I could not live without. My iPhone was the first thing that came to mind. Read on
Last night I trudged through the snow to Best Buy and bought the Logitech Revue with Google TV. For those of you who don’t know, the Logitech Revue essentially enables you to use the internet on your television. You can check your fantasy football scores while watching the game or tweet your joy while watching DeSean Jackson score the game winning touchdown off a 65 yard punt return. Read on
On Wednesday I had the opportunity to attend a MITX event at the Microsoft NERD Center. It was a great educational program covering the topic of website personalization entitled “Get Relevant: Leveraging Personalization to Your Advantage.” Chuck Murphy, President of Boston Interactive, was one of the three presenters. The other presenters included Nataly Kogan, Vice President of Consumer Experience for Where and Cyril Lemaire a Partner at Trakteck Partners. Read on
The end of 2010 is quickly approaching. That means a fresh start for a new year filled with possibilities. Everyone makes personal resolutions that vary from spending more time with family, starting a fitness routine, or quitting smoking. These are great goals to accomplish, but what about business? Particularly, I feel that our websites, the public faces of our companies, are often forgotten in the flurry. This is a great time to rethink that 3 year old design and text heavy site. If a fresh start is good for your personal life, then why not for your business too? Here are a few suggestions when considering your website resolutions for the 2011 year. Read on
All bloggers are comment junkies. We live for the knowledge that there is someone out there listening to us and we crave the reader feedback and interaction to justify our existence. It adds purpose to our lives and makes us feel all warm and fuzzy inside. So in order to encourage reader participation, we thought we’d share 6 Simple Steps for Writing a Great Blog Comment. Read on
