At Boston Interactive, we view websites as living, breathing, evolving things. They need to be consistently updated, maintained, and refreshed in order to be effective. One way to regularly make sure that your website is operating optimally is through A/B testing. However, to continually improve your website and better serve your customers you can never go wrong with A/B testing, a form of research that allows you to test different copy and design elements on your website and determine which are most effective.
What is A/B Testing?
A/B testing involves deploying multiple versions of a website or e-mail and measuring how each performs in order to determine which design or copy elements are most successful. It is important in A/B testing that variables are isolated, so that you can identify exactly which factors are making the test more or less successful. The tests are generally preformed on a live website rather than in a controlled environment and usually without the user’s knowledge. Read on
I’m excited to share that Boston Interactive has been named to the Inc. 5000 list for the second time. The Inc. 5000 is a listing of the fastest-growing and most entrepreneurial companies in the United States. This year, we were ranked #44 in the Boston metro area, up over 40 places from last year! Nationally, Boston Interactive placed #1,476 on the 2010 list. Read on
It’s hard to believe that it’s already mid-August. The summer has been flying by at Boston Interactive, as we’ve been busy launching about a dozen websites over the last few months. Here’s a recap of what we’ve been up to.
Rockland Trust
www.rocklandtrust.com
Rockland Trust, a sole bank subsidiary of independent Bank Corp. (NASDAQ: INDB) has been in business for over 100 years and is the largest publicly traded bank headquartered in Massachusetts, with over $4.5 billion in assets. Boston Interactive created a new website for Rockland Trust that conveys both the bank’s financial strength and its commitment to personal relationships with its customers and communities. The new site is easy to use and offers intuitive navigation, reinforcing Rockland Trust’s customer-focused mission.
Read on
When was the last time you brought a significant other shopping to help pick out furniture? Perhaps you sent a friend a picture from a dressing room via text to get a second opinion or asked a co-worker for book recommendations before stopping by Borders. If you’re like most of us, you do this all the time. Many of us rely on the recommendations and opinions of our friends when making purchasing decisions, so it’s only natural to add social elements to e-commerce as well. While many sites have featured product reviews and “send to a friend” buttons for years, Visa, Amazon, and Facebook have recently raised the bar and introduced some exciting new features to the online shopping experience.
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The success of a website is largely impacted by the process used to create it. After all, an effective website requires the proper understanding of the audience, competitive analysis, strategy, and architecture in addition to its aesthetic and functional components. One hot trend right now in the world of web design is agile development, which promises a fast, yet effective approach to creating websites.
Agile development, sometimes referred to as “scrum” or “rapid prototyping,” is a development method that allows for the best possible solution within a set time frame. It allows for an evolution of the project through a recurring process of rapid team and user feedback. Essentially what that means is that agile development is a process of continuous review and recommendation by both the client and developers. Read on
Does this situation sound familiar? You’re a marketer, you believe in the power of social media, you’re convinced that it’s a must for you organization, but when management asks, “What’s the ROI?” you find it difficult to provide a concrete answer. For years, experts have debated the ROI of social media and despite all of the measurement techniques and tools available online, it’s still difficult to measure accurately. Lately, however, I’ve noticed a few signs that point to proven ROI on social media, when it’s done well, the first of which is a new report by Forrester.
